Big Ideas
“It Ain’t A Big Idea Until the Register Rings”
Big marketing ideas change behavior – they demand action. And they break through the media clutter. Really big Ideas help shape the brand for consumers and create a connection.
Tapping Technology
Now you can emPOWer your POP … with new shopper activation tools. Revolutionary printed electronics technology now enables you to stop shoppers …engage them …reward them … and close the sale…
On-Site Insight
We believe that on-site insight is critical to successful achievement of in-store brand presence, and we make it our business to know more about the subject than anybody else. With that in mind, we’ve tried to share here some core components of our learning. (24 pages).
Navigate the Road to Retail
While your shopper is following her path to purchase, you need to be navigating the road to retail. So that when she gets to the store, there you are. Waiting. With merchandising that turns shoppers into stoppers. And browsers into buyers.
Master the Skillsets
… required to navigate the Road to Retail. Two-day intensive sessions at the RockTenn Winston-Salem Campus. Three curricula tracks: Merchandising Essentials; The Retail Experience; and Innovation Workshops.
Partnership: 7-Eleven and AFL
What better incentive than a chance to win tickets to an Arena Football game when you dine at 7-Eleven? Doesn’t hurt that AFL owners are local celebrities, like Bon Jovi of the Philadelphia Soul.
Cause Marketing: Weller
The Weller brand costs a little more, but it’s worth it. The big idea was to tie that idea to a worthy cause, the Volunteer Firemen of America.
Sweepstakes: Reese’s
Not just another NASCAR sweepstakes, this big idea was to literally reinvent the Reese’s package, replacing the factory insert with an interactive game card – thereby giving the Brand an evergreen continuity promotion platform.
Added Value: Hardee’s Har Har
Stick-to-your-ribs food calls for tickle-your-ribs fun. Go to Hardee’s and get free Curly Fries, a burger with Moe stuff on it, or the Larry Carryout special. Or try the most-fun Stooge Burger, with 3 Pattys. N’yuk. N’yuk. N’yuk.
